WTM London Welcomes the Biggest Chinese Delegation Ever
The 37th World Travel Market (WTM) opened at ExCel London on November 6 and received the biggest Chinese delegation ever in its history to promote China’s tourism resources.
The WTM is a global event for the travel industry and a major platform for participating countries to showcase their image and tourism brands. This year, the Chinese delegation, headed by CNTA, comprised over 120 members representing 26 provincial-level tourism administrations, over 20 travel agencies, tourist attractions and airline companies.
Director Kuang Lin of China National Tourist Office in London observed that China’s inbound travel market as a whole was in golden years, with increased interest in and perception about China among international tourists.
“International tourists are interested in not only classic travel routes in Beijing, Shanghai and Guangxi, but also Central and West China, the Silk Road, Shangri-la, ice and snow tours in Northeast China and the Yangtze River Delta,” said Kuang.
In recent years, the scenic town Wuzhen has gained increasing international popularity as the host of the World Internet Conference and the theatre festival. Yao Jie, Assistant President of Wuzhen Tourism Co., Ltd. said, the WTM presents a good opportunity for business insiders and tourists to learn more about China’s ancient towns and sends them the message that “Wuzhen is more than a scenic town. Come and stay here for a while, and you’ll have a true taste of the Chinese culture.”
In addition to traditional tourist attractions, travel routes in Central and West China became a highlight of the show. According to Duojie Jiancuo who oversees the promotion of tourism resources in Qinghai, more and more international tourists start to cast their eyes on Central and West China including Qinghai. “Qinghai has made significant progress in recent years. We want to show the rest of the world its natural beauty, traditional culture and social harmony.”
The WTM London 2017 will last until November 8. It’s learnt that it has drawn over 5,000 exhibitors worldwide.