China-Switzerland Hotel Management Conference Held in Beijing
Cooperation MoU inked between Chinese and Swiss industry associations
On September 6, Beijing convened China-Switzerland Hotel Management Conference, an activity under the China-Switzerland Tourism Year program. The conference was co-organized by CNTA and Switzerland Tourism and co-undertaken by China Tourist Hotel Association and Hotellerisuisse. The opening ceremony attracted the presence of CNTA vice chairman Du Jiang, Swiss ambassador Jean Jacques de-Bardel and Urs Eberhard, Deputy Director of Switzerland Tourism.
Du remarked, “Chinese president Xi Jinping and Swiss president Doris Leuthard jointly launched the bilateral tourism year program in Davos in January this year. Today’s conference is part of the program. Themed on “Creating New Momentum for Hotels in China and Switzerland”, it aims to create a platform for practical exchange and cooperation between Chinese and Swiss hoteliers and meet their demand for development. Our cooperation in the hotel industry has huge potential and broad prospect. I hope that business insiders in the hotel industry will make full use of this platform, enhance friendship and mutual understanding, share experience and boost common development.”
Ambassador de-Bardel noted, “The tourism industry is the fourth biggest pillar of Swiss economy. The tourism year program carries far-reaching significance. More and more Swiss people want to visit and learn about China and the Swiss tourism industry is booming thanks to the growing number of Chinese tourists. In 2015, the Swiss hotel industry generated about 8 billion US dollars in revenue, and directly created about 63,000 jobs, playing a big role in our tourism economy. In the past 150 years, the Swiss hotel industry has accumulated and contributed advanced service concepts, mature service skills, rich service experience and high-level management and education system to the global tourism industry and hotel industry. We are willing to share our experience and launch practical cooperation with our Chinese peers.”
At the opening ceremony, China Tourist Hotel Association and Hotellerisuisse entered into a memorandum of understanding on cooperation in the witness of Du Jiang, ambassador de-Bardel and Mr. Urs Eberhard.
The conference gathered a 300-plus audience including senior officials from CNTA Department of Tourism Promotion and International Liaison and China Tourist Hotel Association, Chinese and Swiss hoteliers, experts, scholars and journalists.